DJ James SA Lyla Faye Si'Noir DJ James SA Lyla Faye Si'Noir DJ James SA Lyla Faye Si'Noir
Experiential Design Studio — Johannesburg / Cape Town / International

We don't play
music. We play
the room.

Three architects. One live moment, built for your brand, performed once — for your people, in your room.

FIG. 00 — THE EXPERIENCE ARCHITECTS EST. JOHANNESBURG
SCROLL

Most corporate entertainment is booked.
What we build is designed.

A DJ plays a playlist. A vocalist sings a set. A screen shows your brand line for ninety seconds between courses. Guests clap, finish dinner, forget the night by Monday.

We build one thing most rooms have never seen: a custom anthem for your brand, written and performed live, in the room, on the night — sung by a signed songwriter, framed by a DJ set built for the exact energy of your crowd. Not a jingle. Not a video. A moment your guests were there for, and no one else was.

That's the gap between an event people attended and one they talk about in the office on Monday.

The three
architects.

No agency roster. No stand-ins. The same three people design and perform every room, every time.

DJ James SA behind the decks
FIG. 01 — MAGIC

DJ James SA

DJ · MC · Producer

20+ years reading rooms across South Africa's premium corporate circuit. Builds the sonic architecture of every event — from the first background track to the moment the anthem drops — and produces every custom composition from scratch.

"A good DJ plays music. A great DJ plays the room."

Lyla Faye performing live
FIG. 02 — VOICE

Lyla Faye

Vocalist · Songwriter

Signed songwriter with Sony Music Publishing Africa. A decade of session work behind ProVerb, Lira and Arno Carstens, now headlining South Africa's most exclusive stages — soul, R&B, jazz, funk, pop and rock, delivered live.

"She doesn't perform for the room. She performs the room into something else entirely."

Si'Noir DJing
FIG. 03 — ENERGY

Si'Noir

DJ · Performer

Sisipho Mbombo — UCT-trained classical ballet dancer turned genre-fluid DJ. Featured in Mixmag, headlined Oppikoppi and Rocking the Daisies, held a 5-star residency in the Maldives. The booth is her stage.

"She doesn't just play the music. She plays the room."

What we
design.

Three disciplines, built to work as one live moment — or booked individually.

01

Live Vocal Performance

45–60 minutes of soul, R&B, jazz, funk, pop or rock. Gala dinners, award ceremonies, launches — backed by track or full live instrumentation.

02

DJ Sets

Genre-fluid, read live off the room. Amapiano to Afrohouse without a seam — background elegance through to a full dancefloor.

03

The Custom Anthem

Your brand's story, written and produced in advance, revealed live for the first time — vocalist and DJ, one moment, your name in the lyric.

Signature — unmatched in the SA market
FIG. 04

Built to scale with the brief. Larger conferences and multi-day activations draw on a trusted bench beyond the three of us — additional DJs, live saxophone, violin, full band. The core creative always stays with James, Lyla and Si'Noir; the format expands, the standard doesn't.

Rooms we've
already owned.

A sample of the stages, brands and events that trusted us with the room.

DJ James SA — Toyota Cruise Incentive DJ James SA DJing on the Toyota cruise incentive
Lyla Faye — Live Vocal Performance Lyla Faye performing live
Si'Noir — Essity Conference Si'Noir DJing at the Essity conference
Standard Bank Santam Huawei McKinsey & Co Fishaways Toyota Pam Golding 27Four Vanguard Envoyage SAOA
Design your room

Let's build the moment
your guests talk about.

Premium corporate enquiries, bespoke anthems and full-scale activations. Rates and availability on request.

Based In Johannesburg, Cape Town & International